Having the right knowledge available at the right time is of the utmost importance for society. Especially in healthcare the right knowledge at the right time can be a matter of life and death. At any point in time, a healthcare stakeholder, whether it’s the pharmaceutical company, the healthcare provider, the patient or the government, must have access to the right knowledge at that time. In particular, improving proper medicine usage and medicinal therapy adherence requires a shared knowledge position on medicinal products. At brightpharma we refer to this shared knowledge position as the “Single Point of Truth” (SPoT).